Who hasn't seen the video of the cute laughing baby or the troubled musing of the musician who lambastes an airline for breaking his guitar?
With the emergence of online video, we certainly have gotten used to being "entertained" every time a new kitschy video hits the Internet. The question that lingers is whether we actually turn to online video for information about new products, advertising from our favorite restaurants or news about a new store opening in our areas.
As a dealer, agent or franchisee, you may wonder whether blogging should have a place on your already long to-do list. Even if your company maintains a corporate blog, there are benefits to having your own localized blog.
It wasn't that long ago that e-mail marketing became all the rage, or that marketers started trying to crack the mysteries that lie behind search engine marketing (SEM) and search engine optimization (SEO) - which in many cases still seem to be like deciphering the Da Vinci Code.
Now SEM, SEO and e-mail are marketing staples; everyone is using them and their results can be tested and measured.
Regardless of your profession, process improvement and technology always throw you for a loop until you can get a handle on the new ways of doing things - and understand how the changes will affect you and your business.
Such is the case with social media. Whether attending a marketing or technology conference, participating in a strategy meeting or chatting with colleagues or business partners at an after-hours function, the conversation almost always includes the question "How are you utilizing social media?"
BrandMuscle Incorporated