Reverse Publishing
Turn your database into cash
BrandMuscle can turn virtually any computer-based collection of photos and descriptions into a professionally laid-out catalog, magazine or insert, ready for press. Our reverse publishing capabilities can save weeks of layout time, days of correcting typos and hours of frustration; turning time into money.
Quickly create a publication from information that already exists; such as archived materials, database information and user-generated content. BrandMuscle turns otherwise stagnant data into dynamic printed pieces that are up-to-date and able to work for you immediately!
BrandMuscle's reverse publishing solution outputs your content into a flexible, AdobeŽ InDesignŽ template designed to create a unique look and feel that embraces your brand. Use your own designers or take advantage of additional savings by using BrandMuscle's production resources.
Here is a quick overview of the reverse publishing process:
Quickly create a publication from information that already exists; such as archived materials, database information and user-generated content. BrandMuscle turns otherwise stagnant data into dynamic printed pieces that are up-to-date and able to work for you immediately!
BrandMuscle's reverse publishing solution outputs your content into a flexible, AdobeŽ InDesignŽ template designed to create a unique look and feel that embraces your brand. Use your own designers or take advantage of additional savings by using BrandMuscle's production resources.
Here is a quick overview of the reverse publishing process:
- BrandMuscle works with you to design publication templates in Adobe InDesign
- Files are imported into the template
- Once in the template, elements can be moved around, if needed
- Final output is print-ready PDF or other professional print formats
- Project turnaround is often within 24 hours
Newspapers
Clients, such as The Star-Ledger in New Jersey use BrandMuscle's reverse Publishing solution to save thousands of dollars in the creation of their weekly real estate and automotive supplements. - Reduces make-goods
- Saves thousands of dollars with each publication
- Fast turnaround ensures advertising revenues by meeting or beating deadlines.
Real Estate Firms
Real Estate firms can offer BrandMuscle's reverse publishing to their agents as a self-service tool. Dealers or agents can use their Internet browser to select the listing they want to have published. BrandMuscle can even help print the piece and drop ship it to offices worldwide.
- Distribute a branded publication
- Create revenue by selling ads for complementary products and services
- Save thousands of dollars on layout time
Auto and Equipment Dealers
With hundreds of units in the database, creating your own publication can be a daunting task. Depending upon how much advertising you are doing currently, the creation of your own, branded, publication can pay for itself quickly.
- Become an industry leader, with your brand on the masthead
- Your publication can pay for itself with ads from related products and services
- Reduced layout time saves you money
